Creative Copywriting course

Learn effective writing, and create text, photo and video content on Social Media, from ideas to publishing.
/6571 learners
4, 6
Study with a live teacher online!
Creative Copywriting course
Learn effective writing, and create text, photo and video content on Social Media, from ideas to publishing.
/6571 learners
4, 7
Study with a live teacher online!
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Training duration

8
classes
per week
practical lessons
week
course
2
15
2 hours each
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1. Generate creative ideas
You will master the methods of generating ideas to create a visual concept. You will learn to
find inspiration in everything that surrounds you.
You will learn to
2. Create graphic content and write texts
You will learn to identify harmonious combinations of colours and fonts to create quality content. Copywriting skills will help you write engaging texts.
4. Analyse your content performance
You will learn to use the data about views, likes and clicks to understand how effectively your content drives promotion.
3. Organise photo and video content shoots
You will be able to organise all stages of a shoot, from drafting a script and choosing references to editing and selecting materials for publication.
Course programme
Participate in a virtual class
or watch it recorded
Ask and chat with the live expert
Study materials
your lecturer will answer your questions personally
We provide our learners with resources and recorded lessons. Keep them to refresh your knowlege whenever you need.
100% interactive course

Content for social media

1
content and tools
You will learn
⦁ Searching for examples of quality content on Instagram and Facebook

⦁ Choosing a theme for your project. You will be able to create content for your product, company, or personal brand.

Tools
Text
Graphics
Photo
Video
1. What knowledge and skills a content manager needs
2. Content formats for social media
3. Goals behind content (engagement, selling, advertising)
4. Who you can create content for
5. How much one can earn by creating content
6. Content trends
7. Characteristics of good content
8. Characteristics of poor content
You will practice

Generating creative ideas

2
content and tools
You will learn
⦁ Taking part in generating creative content ideas

⦁ Developing a one-week content plan

Your teacher will check your results and give a detailed feedback
Tools
Mental maps
Trend watching
Content plan
Content rubrication
1. Methods of generating ideas
2. Tools for creating mental maps
3. Brainstorming
4. Ways of analysing your target audience
5. Analysing competitors
6. Resources for trend watching
7. The principles of creating a content plan
8. The concept of a content matrix
You will practice

Graphic content

3
content
and tools
You will learn
⦁ Creating graphic content using the Canva platform

⦁ Selecting fonts and the colour palette

⦁ Creating draft posts and stories

Your teacher will check your results and give a detailed feedback
Tools
Colour
Composition
Font
Canva
1. Modern digital design
2. 10 visual design elements
3. Forms of information visualisation
4. Programmes for graphic content creation
5. Harmonious colour combinations
6. Up-to-date fonts
7. Graphic content formats on Instagram and Facebook
8. Technical task for designers
You will practice

Textual content

4
content
and tools
You will learn
⦁ Reviewing posts on Instagram and Facebook

⦁ Writing a post to acquaint your audience with a product, brand or company

Your teacher will check your results and give a detailed feedback
Tools
Copywriting
Sales funnel
Conversion rate
Formula of text
1. Copywriting vs journalism
2. Rules of copywriting
3. Types of texts in social media
4. Copywriting funnel
5. Conversion copywriting
6. Text structure for social media
You will practice

Advertising text

5
content
and tools
You will learn
⦁ Reviewing advertising texts in social media

⦁Writing a text for targeted
advertising

⦁ Writing an advertising post

Your teacher will check your results and give a detailed feedback
Tools
AIDA
PMHS
Advertising post
Targeting
1. AIDA model: from attention to action
2. PMHS formula: from pain to solution
3. Rules of composing an advertising
text
4. Text for targeted advertising
5. Winning your consumer's trust
6. Sense of humour and wordplay in advertising texts
You will practice
Selling text
6
content
and tools
You will learn
⦁ Writing a text for an email campaign

⦁ Writing a selling text for publishing on Instagram and Facebook

Your teacher will check your results and give a detailed feedback
Tools
Email campaign
Language of benefits
Target audience
Tone of voice
1. The structure of a selling text
2. Language of benefits in texts
3. Looking for unobvious benefits in
different niches
4. How to define the target audience
for a selling text
5. Choosing the tone of voice
6. Creating catchy titles
7. Text for email campaigns
8. Email workflow
You will practice

Texts for a landing page

7
content and tools
You will learn
⦁ Writing a text for a landing page

Your teacher will check your results and give a detailed feedback
Tools
Landing page
Call to action
Offer
Grammarly
1. The structure of a selling landing page
2. Engaging title
3. Website pages: homepage, about us, blog, services description
4. Justification of benefits
5. Rules of creating a call to action
6. Writing a lead paragraph offer
7. Algorithm for text editing
8. Spelling and grammar checkers
You will practice

Storytelling

8
content and tools
You will learn
⦁ Using storytelling for a social media post, email campaign or advertising

Your teacher will check your results and give a detailed feedback
Tools
Storytelling
Character
Intrigue
Viral marketing
1. What storytelling is
2. How it emerged in marketing
3. The tasks of storytelling
4. The principle of storytelling
5. Step-by-step plan to create a story
6. Where you can use stories
You will practice

Photo and video content

9
content
and tools
You will learn
⦁ Searching for references and creating a mood board for the shoot

⦁Creating a plan for a home
photoshoot

Your teacher will check your results and give a detailed feedback
Tools
Pre-production
Mood board
References
Networking
1. What pre-production is about
2. How to find a team for the shoot
3. Planning a shoot
4. Searching for locations
5. Drafting the budget
6. Checklist to prepare for a shoot
You will practice

Photoshoot basics

10
content
and tools
You will learn
⦁ Creating a series of five photos using a moodboard

Your teacher will check your results and give a detailed feedback
Tools
ProCam
VSCO
Snapseed
Facetune
1. The principles of working with light
2. Shot composition
3. Shot balance
4. Working with the background in a photo
5. Making photos using a smartphone
6. Photo editing on a mobile device
You will practice

Adobe Photoshop for beginners

11
content
and tools
You will learn
⦁ Working with Photoshop tools

⦁ Creating a collage using the photos from Lesson 10

Your teacher will check your results and give a detailed feedback
Tools
Layers
Highlighting
Blending
Hotkeys
1. Photoshop interface
2. Creating layers
3. Layer blend modes
4. Painting tools
5. Highlighting tools
6. Creating collages
You will practice
Video script
12
content
and tools
You will learn
⦁ Developing a script for a video to be published on Instagram or YouTube

Your teacher will check your results and give a detailed feedback
Tools
IGTV
Stories
Youtube
Script
1. Video formats on Instagram and
Facebook
2. Video formats on YouTube
3. Allowed and forbidden video topics
4. Director's video script
5. Script structure
6. Creating a storyboard
You will practice

Video shooting

13
content and tools
You will learn
⦁ Receiving feedback and advice on the script

⦁ Shooting video clips according to
your script using a smartphone

Your teacher will check your results and give a detailed feedback
Tools
Cropping lines
Shot sizes
Focusing attention
Rule of thirds
1. Equipment for the shoot
2. Choosing the shot size
3. 10 principles of film editing
4. Camera operator's moves
5. Choosing the angle
6. Lifehacks for shooting with a smartphone
You will practice

Video editing

14
content and tools
You will learn
⦁ Working with video editing software

⦁ Combining video clips made at Lesson 13 into one video

Your teacher will check your results and give a detailed feedback
Tools
Timeline
Effects
Sound
Rendering
1. Stages and rules of video editing
2. Selecting shots for editing
3. Programme interface
4. Configuring project settings
5. Importing files
6. Hard cut principle
7. Adding sounds
8. Adding text
You will practice

Content performance indicators

15
content
and tools
You will learn
⦁ Calculating performance indicators
⦁ Creating a draft content plan report

Your teacher will check your results and give a detailed feedback
Tools
KPIs
Engagement
ER
Views
1. Instagram feed algorithm
2. Whether views or likes matter more
3. Reach and engagement rate
4. Qualitative indicators for content
5. How to improve performance
6. KPIs for selling content
7. Internal social media analytics
8. Content analytics tools
You will practice
Participate in
a virtual class
or watch it recorded
Ask and chat with the live expert
Study materials
your lecturer will answer your questions personally
100% interactive course
We provide our learners with resources and recorded lessons. Keep them to refresh your knowlege whenever you need.
Georgina Cartwright
Writer, journalist
Experience
I am so grateful to have studied a BA in fashion Journalism followed by an MA in Magazine Journalism. As an intern for a local magazine, freelance writer, and role within a communications company; I have a myriad of knowledge and experience to offer. I also run my own independent and sustainable online magazine, Blue Chip.
«Creative copywriting is a wonderful short course that offers an intricate insight into the creative industry where copywriters, journalists, graphic designers come together to change the world as we know it. It is a course where you can learn, share and grow together.»

Your teacher

I am so grateful to have studied a BA in fashion Journalism followed by an MA in Magazine Journalism. As an intern for a local magazine, freelance writer, and role within a communications company; I have a myriad of knowledge and experience to offer. I also run my own independent and sustainable online magazine, Blue Chip.
Experience
Georgina Cartwright
Writer, journalist
«Creative copywriting is a wonderful short course that offers an intricate insight into the creative industry where copywriters, journalists, graphic designers come together to change the world as we know it. It is a course where you can learn, share and grow together.»
Your teacher
You want to change your job
The course will be suitable if:
You work with content creation
You want new experience
You want to improve your practical skills
This course will be an important step towards becoming a content manager. It is through this training that you will gain the knowledge and skills which are difficult to do without in your work. After all, promotion on social networks relies first and foremost on eye-catching and engaging content.
An interesting idea and its high-quality design can increase the effectiveness of advertising, and social networks are an ideal platform for promotion. Through this course you will learn all about the nuances of these two areas.
Since a company's brand is extremely important to the consumer, its correct presentation on social networks is the key to a successful promotion campaign. This course will help you create and correctly implement top-quality brand content.
Working in content creation is a prime example of when a hobby can become a highly paid profession. In this course, you will not only learn about how important selling content on social media networks is, but also about the methods of its creation: from organising photo and video filming to post-production.
The eLearning platform



How are classes delivered?
Virtual classes
Home tasks
During your course, you will get practical and written tasks to complete outside of the scheduled lessons (home study). Our expert tutors will check your work and give you regular feedback, which will go towards your accredited certification.
Community


We keep our students constantly motivated by providing them with regular feedback and a direct channel of communication with each other and our practising experts. Live tutors share professional up-to-date information and will help you keep on track to complete your qualification with confidence.
As soon as your course starts you'll get access to the educational platform where you will find your study materials. You will also be able to communicate with tutor and other learners in your class.
You do virtual face-to-face training with a tutor in a small group. You ask questions and get answers. Training is also available in the recording if you miss the class but the live participation stimulates your progress.