Study face-to-face online
Digital Content Creation and Copywriting course
A practical online course in which you will learn how to write effectively for social media and blogs, content creation from ideas to publishing, and earn from projects for commercial and personal brands
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Training duration
18
workshop
per week
per week
practical lessons
week
course
course
1
15
2 hours each
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1. Generate creative ideas
You will master the methods of generating ideas to create a visual concept. You will learn to
find inspiration in everything that surrounds you.
find inspiration in everything that surrounds you.
You will learn to
2. Create graphic content and write texts
You will learn to identify harmonious combinations of colours and fonts to create quality content. Copywriting skills will help you write engaging texts.
4. Analyse your content performance
You will learn to use the data about views, likes and clicks to understand how effectively your content drives promotion.
3. Organise photo and video content shoots
You will be able to organise all stages of a shoot, from drafting a script and choosing references to editing and selecting materials for publication.
Course programme
Participate in virtual classes or watch the recorded sessions
Ask questions and chat with a live expert
Study materials
Your lecturer will answer your questions personally
We provide our learners with resources and recorded lessons. Keep them to refresh your knowledge whenever you need to.
100% interactive course
You will learn
⦁ Searching for examples of quality content on Instagram and Facebook
⦁ Choosing a theme for your project. You will be able to create content for your product, company, or personal brand.
⦁ Choosing a theme for your project. You will be able to create content for your product, company, or personal brand.
Tools
Text
Graphics
Photo
Video
1. What knowledge and skills a content manager needs
2. Content formats for social media
3. Goals behind content (engagement, selling, advertising)
4. Who you can create content for
5. How much one can earn by creating content
6. Content trends
7. Characteristics of good content
8. Characteristics of poor content
2. Content formats for social media
3. Goals behind content (engagement, selling, advertising)
4. Who you can create content for
5. How much one can earn by creating content
6. Content trends
7. Characteristics of good content
8. Characteristics of poor content
You will practice
You will learn
⦁ Taking part in generating creative content ideas
⦁ Developing a one-week content plan
Your teacher will check your results and give a detailed feedback
⦁ Developing a one-week content plan
Your teacher will check your results and give a detailed feedback
Tools
Mental maps
Trend watching
Content plan
Content rubrication
1. Methods of generating ideas
2. Tools for creating mental maps
3. Brainstorming
4. Ways of analysing your target audience
5. Analysing competitors
6. Resources for trend watching
7. The principles of creating a content plan
8. The concept of a content matrix
2. Tools for creating mental maps
3. Brainstorming
4. Ways of analysing your target audience
5. Analysing competitors
6. Resources for trend watching
7. The principles of creating a content plan
8. The concept of a content matrix
You will practice
You will learn
⦁ Creating graphic content using the Canva platform
⦁ Selecting fonts and the colour palette
⦁ Creating draft posts and stories
Your teacher will check your results and give a detailed feedback
⦁ Selecting fonts and the colour palette
⦁ Creating draft posts and stories
Your teacher will check your results and give a detailed feedback
Tools
Colour
Composition
Font
Canva
1. Modern digital design
2. 10 visual design elements
3. Forms of information visualisation
4. Programmes for graphic content creation
5. Harmonious colour combinations
6. Up-to-date fonts
7. Graphic content formats on Instagram and Facebook
8. Technical task for designers
2. 10 visual design elements
3. Forms of information visualisation
4. Programmes for graphic content creation
5. Harmonious colour combinations
6. Up-to-date fonts
7. Graphic content formats on Instagram and Facebook
8. Technical task for designers
You will practice
You will learn
⦁ Reviewing posts on Instagram and Facebook
⦁ Writing a post to acquaint your audience with a product, brand or company
Your teacher will check your results and give a detailed feedback
⦁ Writing a post to acquaint your audience with a product, brand or company
Your teacher will check your results and give a detailed feedback
Tools
Copywriting
Sales funnel
Conversion rate
Formula of text
1. Copywriting vs journalism
2. Rules of copywriting
3. Types of texts in social media
4. Copywriting funnel
5. Conversion copywriting
6. Text structure for social media
2. Rules of copywriting
3. Types of texts in social media
4. Copywriting funnel
5. Conversion copywriting
6. Text structure for social media
You will practice
You will learn
⦁ Reviewing advertising texts in social media
⦁Writing a text for targeted
advertising
⦁ Writing an advertising post
Your teacher will check your results and give a detailed feedback
⦁Writing a text for targeted
advertising
⦁ Writing an advertising post
Your teacher will check your results and give a detailed feedback
Tools
AIDA
PMHS
Advertising post
Targeting
1. AIDA model: from attention to action
2. PMHS formula: from pain to solution
3. Rules of composing an advertising
text
4. Text for targeted advertising
5. Winning your consumer's trust
6. Sense of humour and wordplay in advertising texts
2. PMHS formula: from pain to solution
3. Rules of composing an advertising
text
4. Text for targeted advertising
5. Winning your consumer's trust
6. Sense of humour and wordplay in advertising texts
You will practice
You will learn
⦁ Writing a text for an email campaign
⦁ Writing a selling text for publishing on Instagram and Facebook
Your teacher will check your results and give a detailed feedback
⦁ Writing a selling text for publishing on Instagram and Facebook
Your teacher will check your results and give a detailed feedback
Tools
Email campaign
Language of benefits
Target audience
Tone of voice
1. The structure of a selling text
2. Language of benefits in texts
3. Looking for unobvious benefits in
different niches
4. How to define the target audience
for a selling text
5. Choosing the tone of voice
6. Creating catchy titles
7. Text for email campaigns
8. Email workflow
2. Language of benefits in texts
3. Looking for unobvious benefits in
different niches
4. How to define the target audience
for a selling text
5. Choosing the tone of voice
6. Creating catchy titles
7. Text for email campaigns
8. Email workflow
You will practice
You will learn
⦁ Writing a text for a landing page
Your teacher will check your results and give a detailed feedback
Your teacher will check your results and give a detailed feedback
Tools
Landing page
Call to action
Offer
Grammarly
1. The structure of a selling landing page
2. Engaging title
3. Website pages: homepage, about us, blog, services description
4. Justification of benefits
5. Rules of creating a call to action
6. Writing a lead paragraph offer
7. Algorithm for text editing
8. Spelling and grammar checkers
2. Engaging title
3. Website pages: homepage, about us, blog, services description
4. Justification of benefits
5. Rules of creating a call to action
6. Writing a lead paragraph offer
7. Algorithm for text editing
8. Spelling and grammar checkers
You will practice
You will learn
⦁ Using storytelling for a social media post, email campaign or advertising
Your teacher will check your results and give a detailed feedback
Your teacher will check your results and give a detailed feedback
Tools
Storytelling
Character
Intrigue
Viral marketing
1. What storytelling is
2. How it emerged in marketing
3. The tasks of storytelling
4. The principle of storytelling
5. Step-by-step plan to create a story
6. Where you can use stories
2. How it emerged in marketing
3. The tasks of storytelling
4. The principle of storytelling
5. Step-by-step plan to create a story
6. Where you can use stories
You will practice
You will learn
⦁ Searching for references and creating a mood board for the shoot
⦁Creating a plan for a home
photoshoot
Your teacher will check your results and give a detailed feedback
⦁Creating a plan for a home
photoshoot
Your teacher will check your results and give a detailed feedback
Tools
Pre-production
Mood board
References
Networking
1. What pre-production is about
2. How to find a team for the shoot
3. Planning a shoot
4. Searching for locations
5. Drafting the budget
6. Checklist to prepare for a shoot
2. How to find a team for the shoot
3. Planning a shoot
4. Searching for locations
5. Drafting the budget
6. Checklist to prepare for a shoot
You will practice
You will learn
⦁ Creating a series of five photos using a moodboard
Your teacher will check your results and give a detailed feedback
Your teacher will check your results and give a detailed feedback
Tools
ProCam
VSCO
Snapseed
Facetune
1. The principles of working with light
2. Shot composition
3. Shot balance
4. Working with the background in a photo
5. Making photos using a smartphone
6. Photo editing on a mobile device
2. Shot composition
3. Shot balance
4. Working with the background in a photo
5. Making photos using a smartphone
6. Photo editing on a mobile device
You will practice
You will learn
⦁ Working with Photoshop tools
⦁ Creating a collage using the photos from Lesson 10
Your teacher will check your results and give a detailed feedback
⦁ Creating a collage using the photos from Lesson 10
Your teacher will check your results and give a detailed feedback
Tools
Layers
Highlighting
Blending
Hotkeys
1. Photoshop interface
2. Creating layers
3. Layer blend modes
4. Painting tools
5. Highlighting tools
6. Creating collages
2. Creating layers
3. Layer blend modes
4. Painting tools
5. Highlighting tools
6. Creating collages
You will practice
You will learn
⦁ Developing a script for a video to be published on Instagram or YouTube
Your teacher will check your results and give a detailed feedback
Your teacher will check your results and give a detailed feedback
Tools
IGTV
Stories
Youtube
Script
1. Video formats on Instagram and
Facebook
2. Video formats on YouTube
3. Allowed and forbidden video topics
4. Director's video script
5. Script structure
6. Creating a storyboard
2. Video formats on YouTube
3. Allowed and forbidden video topics
4. Director's video script
5. Script structure
6. Creating a storyboard
You will practice
You will learn
⦁ Receiving feedback and advice on the script
⦁ Shooting video clips according to
your script using a smartphone
Your teacher will check your results and give a detailed feedback
⦁ Shooting video clips according to
your script using a smartphone
Your teacher will check your results and give a detailed feedback
Tools
Cropping lines
Shot sizes
Focusing attention
Rule of thirds
1. Equipment for the shoot
2. Choosing the shot size
3. 10 principles of film editing
4. Camera operator's moves
5. Choosing the angle
6. Lifehacks for shooting with a smartphone
2. Choosing the shot size
3. 10 principles of film editing
4. Camera operator's moves
5. Choosing the angle
6. Lifehacks for shooting with a smartphone
You will practice
You will learn
⦁ Working with video editing software
⦁ Combining video clips made at Lesson 13 into one video
Your teacher will check your results and give a detailed feedback
⦁ Combining video clips made at Lesson 13 into one video
Your teacher will check your results and give a detailed feedback
Tools
Timeline
Effects
Sound
Rendering
1. Stages and rules of video editing
2. Selecting shots for editing
3. Programme interface
4. Configuring project settings
5. Importing files
6. Hard cut principle
7. Adding sounds
8. Adding text
2. Selecting shots for editing
3. Programme interface
4. Configuring project settings
5. Importing files
6. Hard cut principle
7. Adding sounds
8. Adding text
You will practice
You will learn
⦁ Calculating performance indicators
⦁ Creating a draft content plan report
Your teacher will check your results and give a detailed feedback
⦁ Creating a draft content plan report
Your teacher will check your results and give a detailed feedback
Tools
KPIs
Engagement
ER
Views
1. Instagram feed algorithm
2. Whether views or likes matter more
3. Reach and engagement rate
4. Qualitative indicators for content
5. How to improve performance
6. KPIs for selling content
7. Internal social media analytics
8. Content analytics tools
2. Whether views or likes matter more
3. Reach and engagement rate
4. Qualitative indicators for content
5. How to improve performance
6. KPIs for selling content
7. Internal social media analytics
8. Content analytics tools
You will practice
Participate in virtual classes or watch the recorded sessions
Ask questions and chat with a live expert
Study materials
Your lecturer will answer your questions personally
100% interactive course
100% interactive course
We provide our learners with resources and recorded lessons. Keep them to refresh your knowledge whenever you need to.
Georgina Cartwright
Writer, journalist
Experience
I am so grateful to have studied a BA in fashion Journalism followed by an MA in Magazine Journalism. As an intern for a local magazine, freelance writer, and role within a communications company; I have a myriad of knowledge and experience to offer. I also run my own independent and sustainable online magazine, Blue Chip.
«Creative copywriting is a wonderful short course that offers an intricate insight into the creative industry where copywriters, journalists, graphic designers come together to change the world as we know it. It is a course where you can learn, share and grow together.»
Your teacher
I am so grateful to have studied a BA in fashion Journalism followed by an MA in Magazine Journalism. As an intern for a local magazine, freelance writer, and role within a communications company; I have a myriad of knowledge and experience to offer. I also run my own independent and sustainable online magazine, Blue Chip.
Experience
Georgina Cartwright
Writer, journalist
«Creative copywriting is a wonderful short course that offers an intricate insight into the creative industry where copywriters, journalists, graphic designers come together to change the world as we know it. It is a course where you can learn, share and grow together.»
Your teacher
You want to change your job
The course will be suitable if:
You work with content creation
You want new experience
You want to improve your practical skills
This course will be an important step towards becoming a content manager. It is through this training that you will gain the knowledge and skills which are difficult to do without in your work. After all, promotion on social networks relies first and foremost on eye-catching and engaging content.
An interesting idea and its high-quality design can increase the effectiveness of advertising, and social networks are an ideal platform for promotion. Through this course you will learn all about the nuances of these two areas.
Since a company's brand is extremely important to the consumer, its correct presentation on social networks is the key to a successful promotion campaign. This course will help you create and correctly implement top-quality brand content.
Working in content creation is a prime example of when a hobby can become a highly paid profession. In this course, you will not only learn about how important selling content on social media networks is, but also about the methods of its creation: from organising photo and video filming to post-production.
Student reviews
I first took the social media copywriting short course, and I am now taking the creative copywriting course. Both teachers have been amazing, very knowledgeable and experienced in their fields. That was very helpful. I would highly recommend taking courses with ICS.
Lori Walker
Informational and educational digital copywriting course for beginners. After each lesson, the teacher gives an assignment that reinforces everything that has been learned in the lesson. This is great because only then does the new material fit perfectly into the head.
John Taylor
When choosing a place where I can learn copywriting, I paid attention to the licenses and experience of trainers. It was explained here, and a lot of writing skills were learned in such a short time. Everything went smoothly and efficiently.
Kevin Ballard
Great accredited professional copywriting course, very creative, amazing tutor. You can learn under any circumstances. The online form saves a lot of time, which is very handy. Now, having successfully defended my graduation project, I can say with confidence that I am incredibly glad that I made the right choice.
Carrie McDonald
Student reviews
I first took the social media copywriting short course, and I am now taking the creative copywriting course. Both teachers have been amazing, very knowledgeable and experienced in their fields. That was very helpful. I would highly recommend taking courses with ICS.
