Promotion on Instagram
Get practical skills on how to make Instagram an effective sales channel
Study face-to-face online
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by Victoria Hills
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Training duration
12
practical workshop
per week
per week
week
course
course
1
each workshop is 2 hours
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You want to create an Instagram account for doing business
The course will be suitable if:
You would like to develop in social networks
If you are dealing with your business and want to promote it - Instagram is the best platform for this. The course will help you master all the necessary Instagram tools, understand the rules for maintaining a business account and create a high-quality platform for attracting new customers.
Instagram is one of the most popular social networks so far. Understanding its features and rules is now more relevant than ever. On the course, you will learn how to maintain an account from creation to monetization.
You want to increase sales of your service/product
You want to earn extra income
If you're already running your account and want it to be more profitable, stand out from the competition and maintain customer loyalty - this training is perfect for you. In the course, you will learn how to attract and retain an audience, learn how to write selling and entertaining posts, pack and monetize your account.
Understanding Instagram algorithms is not only useful, but also profitable. The course is a great platform to start freelancing. Audience analysis, profile packaging, content creation, promotion - these are just some of the services that you can earn after completing the course.
We'll help you to achieve the profession you dream of, from scratch to your first earnings
We will immerse you in the profession
• Analyze your audience and learn how to work with their needs.
• You will learn to work with the client to competently draw up the terms of reference and brief.
• Master the skills of content planning and analysis of creative campaigns.
• You will learn to work with the client to competently draw up the terms of reference and brief.
• Master the skills of content planning and analysis of creative campaigns.
/ 01
We will help you create a portfolio
• Learn how to develop an smm strategy and design a post feed.
• During the course, you will learn how to design the preparation of photos and videos.
• You can organize draws and contests on Instagram.
• During the course, you will learn how to design the preparation of photos and videos.
• You can organize draws and contests on Instagram.
/ 02
We will teach you how to promote yourself
• You will learn the tools of promotion on Instagram
• Build a portfolio and earn as an smm manager.
• Turn your creative vision and talent into a hobby or full-time career and earn a high income. Learn how to skillfully connect with commercial customers and start earning up to £5,000 a month on your smm projects.
• Build a portfolio and earn as an smm manager.
• Turn your creative vision and talent into a hobby or full-time career and earn a high income. Learn how to skillfully connect with commercial customers and start earning up to £5,000 a month on your smm projects.
/ 03
Do you need
the detailed curriculum?
the detailed curriculum?
No, I don't
Yes, I do
Course programme
You will do
face-to-face virtual workshops
face-to-face virtual workshops
You will study online with a live teacher
with whom you can communicate and fully interact in real-time
You will learn
⦁ Create and sign up for an account.
⦁ Protect your account from hacking.
⦁ Definition of the target audience.
⦁ Conduct competitive analysis.
⦁ The teacher will evaluate the result of the task and analyze it in detail with you.
⦁ Protect your account from hacking.
⦁ Definition of the target audience.
⦁ Conduct competitive analysis.
⦁ The teacher will evaluate the result of the task and analyze it in detail with you.
Tools
Account Settings
Profile Design
Determination of CA
Competitor Analysis
1. Create an account
2. Profile structure
3. Promotion strategy
4. Target audience
5. Competitor Analysis
6. Unique Salling Proposition
2. Profile structure
3. Promotion strategy
4. Target audience
5. Competitor Analysis
6. Unique Salling Proposition
You will practice
You will learn
⦁ Writing posts.
⦁ Create a content plan for posts and stories.
⦁ Creation of headings.
⦁ Create a content plan for posts and stories.
⦁ Creation of headings.
Tools
Posting
Stories
Writing headings
Content plan
1. Types of content on Instagram
2. Writing posts
3. Working with IGTV and Reels
4. Instagram content requirements
5. Trends in Story Creation
6. Create a blog matrix
7. Content Plan for Posts and Stories
8. Account Maintenance Errors
2. Writing posts
3. Working with IGTV and Reels
4. Instagram content requirements
5. Trends in Story Creation
6. Create a blog matrix
7. Content Plan for Posts and Stories
8. Account Maintenance Errors
You will practice
You will learn
⦁ Define a blog style.
⦁ Selection of references.
⦁ Tape planning.
⦁ Create stories.
⦁ Selection of references.
⦁ Tape planning.
⦁ Create stories.
Tools
Pinterest
VSCO
Bazaart
Inshot
1. Blog Style
2. Inspiration Search Platforms
3. Rules for creating a visual for Instagram
4. Tape Planning
5. Photo and Video Content Shooting
6. Mobile processing and installation
2. Inspiration Search Platforms
3. Rules for creating a visual for Instagram
4. Tape Planning
5. Photo and Video Content Shooting
6. Mobile processing and installation
You will practice
You will learn
⦁ Shooting and editing videos to raise account coverage.
⦁ The teacher will evaluate the result of the task and analyze it in detail with you.
⦁ The teacher will evaluate the result of the task and analyze it in detail with you.
Tools
Delayed posting
Instagram statistics
Interaction with the audience
Activities on Instagram
1. Interaction with the audience
2. Ways to position your audience
3. Rules for posting posts
4. Increase coverage in stories
5. Holding contests, giveaways, marathons in the blog
6. Working with statistics on Instagram
2. Ways to position your audience
3. Rules for posting posts
4. Increase coverage in stories
5. Holding contests, giveaways, marathons in the blog
6. Working with statistics on Instagram
You will practice
You will learn
⦁ Application of one of the promotion methods.
⦁ The teacher will evaluate the result of the task and analyze it in detail with you.
⦁ The teacher will evaluate the result of the task and analyze it in detail with you.
Tools
Canva
Monetization
Advance
Analytics
1. Monetization methods
2. Create your own infoproduct
3. Free Account Promotion Paths
4. Blog advertising, target
5. Givas and pranks
6. Promotion errors
7. Instagram Promotion and Analytics Performance Metrics
2. Create your own infoproduct
3. Free Account Promotion Paths
4. Blog advertising, target
5. Givas and pranks
6. Promotion errors
7. Instagram Promotion and Analytics Performance Metrics
You will practice
You will learn
⦁ Writing history using storytelling techniques.
Tools
Content Marketing
Text content
Photo content
Storytelling
1. Content Manager Tasks
2. Search for orders
3. Content types
4. Target Content Types
5. Content trends
6. Signs of bad content
7. Signs of good content
8. History writing algorithm
2. Search for orders
3. Content types
4. Target Content Types
5. Content trends
6. Signs of bad content
7. Signs of good content
8. History writing algorithm
You will practice
You will learn
⦁ Preparing material for the podcast: script and design.
Tools
Mental maps
Trendwatching
Content Matrix
Scripting
1. Idea Generation Techniques
2. Services for creating mental maps
3. Methods of target audience analysis
4. Competitor Analysis
5. Trendwatching sources
6. Content Plan Creation Principles
7. Content Matrix Concept
8. Script writing algorithm
2. Services for creating mental maps
3. Methods of target audience analysis
4. Competitor Analysis
5. Trendwatching sources
6. Content Plan Creation Principles
7. Content Matrix Concept
8. Script writing algorithm
You will practice
You will learn
⦁ Working in programs to create graphics.
⦁ Customize the image for stories.
⦁ Customize the image for stories.
Tools
Information selection
Infographics
Canva
Content branding
1. Rules of modern digital design
2. 10 Visual Design Elements
3. Information visualization forms
4. Creating High-Quality Infographics
5. Programs for creating graphic content
6. Harmonious colour combinations
7. Graphics Content Requirements
8. Development of terms of reference for the designer
2. 10 Visual Design Elements
3. Information visualization forms
4. Creating High-Quality Infographics
5. Programs for creating graphic content
6. Harmonious colour combinations
7. Graphics Content Requirements
8. Development of terms of reference for the designer
You will practice
You will learn
⦁ Create a YouTube channel and design videos to meet your title and tag requirements.
Tools
Organization of shooting
RACI model
Agile
1. Pre-production stages
2. Find a command to survey
3. Setting tasks for the team
4. Team Area of Responsibility Triangle
5. Plan and estimate the survey
6. Differences between agile and waterfall approaches
7. Key points in video design
8. Stories on YouTube
2. Find a command to survey
3. Setting tasks for the team
4. Team Area of Responsibility Triangle
5. Plan and estimate the survey
6. Differences between agile and waterfall approaches
7. Key points in video design
8. Stories on YouTube
You will practice
Waterfall
You will learn
⦁ Hosting the podcast.
Tools
Material selection
Audience reach
UTM label
1. Post-production stages
2. Specifics of work with contractors
3. Protected Copyright Objects on the Internet
4. Posting content on social media
5. UTM Label Settings
6. UTM Tag Generator
7. Ways to Analyze the Effectiveness of Content
8. Google Analytics
2. Specifics of work with contractors
3. Protected Copyright Objects on the Internet
4. Posting content on social media
5. UTM Label Settings
6. UTM Tag Generator
7. Ways to Analyze the Effectiveness of Content
8. Google Analytics
You will practice
Analytics
You will do
face-to-face virtual workshops
face-to-face virtual workshops
You will study online with a live teacher
with whom you can communicate and fully interact in real-time
Compare course delivery methods
Face2face
training with us
training with us
Recorded
courses
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In class
courses
courses
Timesaving on travel
Have access to recorded webinars
Increase your motivation level
Have the ability to ask personalized questions and get feedback
Compare course delivery methods
Face2face
training with us
training with us
Recorded
courses
courses
In class
courses
courses
Timesaving on travel
Have access to recorded webinars
Increase your motivation level
Have the ability to ask personalized questions and get feedback
A SMM-manager is an in-demand profession
> 1336 vacancies are currently open in the UK
In addition to large brands, there are also local brands. Businesses and startups are launched every day. Each of them needs a competent Social Media Marketer who is able to make the brand recognizable and pleasant to every potential client
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SMM specialist's income for the first year of work. You can collaborate with brands, companies or with bloggers and influencers.
£36500
Today many clients prefer to turn to freelance SMM specialists. You can combine the work of a Social Media Marketer with your full-time job and have an additional income.
£80
Setting up ads on Instagram:
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Victoria
Hills
Hills
CEO & Founder Inspire HR Solutions
Experience
Using her 20 years of experience in HR, Victoria knows precisely how to effectively drive upgrades in the corporate world. She is always on hand to offer insight and perspective on best practices and is delighted to share her thoughts on how to increase the benefits of professional skills.
The course is accredited
by HR experts
Using her 20 years of experience in HR, Victoria knows precisely how to effectively drive upgrades in the corporate world. She is always on hand to offer insight and perspective on best practices and is delighted to share her thoughts on how to increase the benefits of professional skills.
Experience
Victoria
Hills
Hills
CEO & Founder Inspire HR Solutions
The course is accredited
by HR experts
by HR experts
The webinar with Victoria Hills "How to update your CV and raise your income with your new skills"
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Student's testimonials
After the course, I was able to professionally design my designer profile on Instagram and attract the first customers's orders!
Ashley K.
I wanted to create a lifestyle blog, and now my account looks relevant. Thanks to the knowledge from the course, I competently approach working with the audience, so my blog has become a cozy place for many Instagram users.
Simon J.
I have my own little business with home cosmetics. After the course, sales increased significantly, and the customer base increased significantly.
Nichelle P.
This course was a good chance to boost my profile from a personal photo gallery for friends to a professional page. Now I know how to get organic traffic and sell my services online.
Jesse H.
Student's testimonials
After the course, I was able to professionally design my designer profile on Instagram and attract the first customers's orders!
Ashley K.
Student's testimonials
After the course, I was able to professionally design my designer profile on Instagram and attract the first customers's orders!
Ashley K.
Student's testimonials
I have my own little business with home cosmetics. After the course, sales increased significantly, and the customer base increased significantly.
Nichelle P.
Student's testimonials
I wanted to create a lifestyle blog, and now my account looks relevant. Thanks to the knowledge from the course, I competently approach working with the audience, so my blog has become a cozy place for many Instagram users.
Simon J.
Student's testimonials
This course was a good chance to boost my profile from a personal photo gallery for friends to a professional page. Now I know how to get organic traffic and sell my services online.
Jesse H.
Student's testimonials
This course was a good chance to boost my profile from a personal photo gallery for friends to a professional page. Now I know how to get organic traffic and sell my services online.
Jesse H.