Social Media Marketing course
A tutor-led practical course for beginners in which you will gain skills in Digital marketing, building and promoting personal or commercial brands, and start earning from SMM services on a regular basis.
Study face-to-face online
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A SMM-manager is an in-demand profession
>1336 vacancies are open in the UK
In addition to large brands, there are also local brands. Businesses and startups are launched every day. Each of them needs a competent SMM specialist who is able to make the brand recognisable and pleasant to every potential client
Related Jobs
Collaborate not only with brands, but also with bloggers
£36500
SMM-specialist's income for the first year of work
An SMM specialist can develop copywriting, photo and video content using promotion techniques. You can write texts and articles to order, conduct filming, and select visual content. You can focus on one thing to be a pro and earn from it!
£300
Carrying out a Fb/Instagram ad campaign:
How much can a SMM-manager earn?
Посчитай каким может быть твой доход в месяц:
You want to create an Instagram account for doing business
The course will be suitable if:
You would like to develop in social networks
You want to earn extra income
You want to increase sales of your service/product
If you are dealing with your business and want to promote it - Instagram is the best platform for this. The course will help you master all the necessary Instagram tools, understand the rules for maintaining a business account and create a high-quality platform for attracting new customers.
Instagram is one of the most popular social networks so far. Understanding its features and rules is now more relevant than ever. On the course, you will learn how to maintain an account from creation to monetisation.
If you're already running your account and want it to be more profitable, stand out from the competition and maintain customer loyalty - this training is perfect for you. In the course, you will learn how to attract and retain an audience, learn how to write selling and entertaining posts, pack and monetise your account.
Understanding Instagram algorithms is not only useful, but also profitable. The course is a great platform to start freelancing. Audience analysis, profile packaging, content creation, promotion - these are just some of the services from which you can earn after completing the course.
We'll help you to achieve the profession you dream of, from scratch to your first earnings
We will immerse you in the profession
• Analyse your audience and learn how to work with their needs
/ 01
We will help you create a portfolio
• Learn how to develop a SMM strategy and design a post feed
/ 02
We will teach you how to promote yourself
• You will learn the tools of promotion on Instagram
/ 03
• You will learn to work with the client to competently draw up the terms of reference and the brief
• Master the skills of content planning and analysis of creative campaigns
• During the course, you will learn how to design the preparation of photos and videos.
• You can organise draws and contests on Instagram
• Build a portfolio and earn as a SMM manager
• Turn your creative vision and talent into a hobby or full-time career and earn a high income. Learn how to skilfully connect with commercial customers and start earning up to £5,000 a month on your SMM projects
Course programme
18
practical workshop
per week
per week
week
course
course
1
each workshop is 2 hours
You will study
⦁ Analysing your target audience
⦁ Creating a user portrait
⦁ Creating accounts on social media
Your teacher will check your results and give a detailed feedback
⦁ Creating a user portrait
⦁ Creating accounts on social media
Your teacher will check your results and give a detailed feedback
Tools
Instagram
Facebook
YouTube
TikTok
1. Responsibilities of a social media marketing manager
2. Audience distribution in social media
3. Differences between social media platforms
4. Analysing your target audience
5. User portrait
6. Creating a sales funnel
7. The 4P marketing theory
8. International case studies and practice
2. Audience distribution in social media
3. Differences between social media platforms
4. Analysing your target audience
5. User portrait
6. Creating a sales funnel
7. The 4P marketing theory
8. International case studies and practice
You will practice
You will study
⦁ Reviewing the algorithm for developing a strategy
⦁ Defining positioning and strategy for your project
Your teacher will check your results and give a detailed feedback
⦁ Defining positioning and strategy for your project
Your teacher will check your results and give a detailed feedback
Tools
Product analysis
Competitor analysis
USP
Positioning
1. Product SWOT analysis
2. Forming a brand strategy
3. Setting business and SMM goals
4. Analysing and differentiating from your competitors
5. Brand positioning
6. Defining a unique selling proposition (USP)
7. Analysing key metrics in social media
8. Working with analytics tools
2. Forming a brand strategy
3. Setting business and SMM goals
4. Analysing and differentiating from your competitors
5. Brand positioning
6. Defining a unique selling proposition (USP)
7. Analysing key metrics in social media
8. Working with analytics tools
You will practice
You will learn
⦁ Developing a rubricator and a content plan for one month
⦁ Developing a visual concept for the promotion
Your teacher will check your results and give a detailed feedback
⦁ Developing a visual concept for the promotion
Your teacher will check your results and give a detailed feedback
Tools
Types of content
Content rubrication
Content plan
Mood board
1. Types of content for social media
2. Goals behind content (engagement, selling, advertising)
3. Content trends in 2022-2023
4. Creating a rubricator and a content plan
5. Visual concept
6. Working with references
2. Goals behind content (engagement, selling, advertising)
3. Content trends in 2022-2023
4. Creating a rubricator and a content plan
5. Visual concept
6. Working with references
You will practice
You will study
⦁ Working with graphic editors
⦁ Creating photos for publication
⦁ Mobile photo editing
Your teacher will check your results and give a detailed feedback
⦁ Creating photos for publication
⦁ Mobile photo editing
Your teacher will check your results and give a detailed feedback
Tools
ProCam
VSCO
Flat lay
Feed planner
1. Shot composition
2. Natural and artificial light
3. Colour wheel
4. Flat lay photos for social media
5. Useful tools for creating content
6. Photo editing using mobile
applications
2. Natural and artificial light
3. Colour wheel
4. Flat lay photos for social media
5. Useful tools for creating content
6. Photo editing using mobile
applications
You will practice
You will study
⦁ Reviewing posts on Instagram and Facebook
⦁ Writing high conversion texts
Your teacher will check your results and give a detailed feedback
⦁ Writing high conversion texts
Your teacher will check your results and give a detailed feedback
Tools
Copywriting
Sales funnel
Conversion rate
Formula of text
1. Rules of copywriting
2. Types of texts in social media
3. Copywriting funnel
4. Conversion rate
5. Text structure
6. Texts for social media
2. Types of texts in social media
3. Copywriting funnel
4. Conversion rate
5. Text structure
6. Texts for social media
You will practice
You will study
⦁ Writing a selling text
⦁ Writing an advertising post
Your teacher will check your results and give a detailed feedback
⦁ Writing an advertising post
Your teacher will check your results and give a detailed feedback
Tools
AIDA model
PMHS formula
Selling texts
Advertising texts
1. Language of benefits in texts
2. Defining the target audience for a selling text
3. Choosing the tone of voice
4. Creating catchy titles
5. Advertising text formulas
6. Winning your consumer's trust
2. Defining the target audience for a selling text
3. Choosing the tone of voice
4. Creating catchy titles
5. Advertising text formulas
6. Winning your consumer's trust
You will practice
You will study
⦁ Reviewing communication strategies of famous brands
⦁ Developing a contest
⦁ Working with negative reviews
Your teacher will check your results and give a detailed feedback
⦁ Developing a contest
⦁ Working with negative reviews
Your teacher will check your results and give a detailed feedback
Tools
Communication
strategy
strategy
Reviews
Contests
Engagement
1. Eric Berne's theory
2. Ways of brand communication
3. Archetypes in branding
4. Increasing your audience loyalty
5. Contest mechanics
6. Community management
2. Ways of brand communication
3. Archetypes in branding
4. Increasing your audience loyalty
5. Contest mechanics
6. Community management
You will practice
You will study
⦁ Choosing types of promotion channels
⦁ Choosing and using hashtags
Your teacher will check your results and give a detailed feedback
⦁ Choosing and using hashtags
Your teacher will check your results and give a detailed feedback
Tools
Hashtags
Mass- following
Mass- liking
Advertising
1. Ways of promotion in social media
2. Promotion using hashtags
3. Choosing hashtags for Instagram and YouTube
4. Mass-liking and mass-following
5. Risks of mass-following
6. Advertising through bloggers
2. Promotion using hashtags
3. Choosing hashtags for Instagram and YouTube
4. Mass-liking and mass-following
5. Risks of mass-following
6. Advertising through bloggers
You will practice
You will study
⦁ Reviewing cases of collaboration between famous brands and
bloggers
⦁ Choosing a blogger for collaboration
Your teacher will check your results and give a detailed feedback
bloggers
⦁ Choosing a blogger for collaboration
Your teacher will check your results and give a detailed feedback
Tools
Bloggers
Influencers
Celebrities
KPIs
1. Promotion through social media influencers
2. How to choose a blogger for collaboration
3. Analytics tools for blogs
4. Blogger's performance metrics
5. Performance metrics for an influencer advertising campaign
6. ER, ERR and ROMI calculation formulas
2. How to choose a blogger for collaboration
3. Analytics tools for blogs
4. Blogger's performance metrics
5. Performance metrics for an influencer advertising campaign
6. ER, ERR and ROMI calculation formulas
You will practice
You will study
⦁ Choosing the collaboration format
⦁ Preparing a commercial offer for collaboration
Your teacher will check your results and give a detailed feedback
⦁ Preparing a commercial offer for collaboration
Your teacher will check your results and give a detailed feedback
Tools
Pre-roll
Integration
Special project
Contest
1. Influencer collaboration formats
2. The cost of advertising placement in blogs
3. Advertising on Instagram Stories
4. Advertising on Instagram posts
5. Criteria for choosing a collaboration format
6. Ways to motivate a blogger
7. Advertising formats on YouTube
8. Successful advertising cases on Instagram and YouTube
2. The cost of advertising placement in blogs
3. Advertising on Instagram Stories
4. Advertising on Instagram posts
5. Criteria for choosing a collaboration format
6. Ways to motivate a blogger
7. Advertising formats on YouTube
8. Successful advertising cases on Instagram and YouTube
You will practice
You will study
⦁ Creating a segmentation map
⦁ Composing advertising messages for each segment
Your teacher will check your results and give a detailed feedback
⦁ Composing advertising messages for each segment
Your teacher will check your results and give a detailed feedback
Tools
Targeting
AIDA
ACCA
QUEST
1. The aims and objectives of targeted
advertising
2. Types of demand
3. Effectiveness of targeting
4. Topics and products prohibited for
advertising
5. Audience segmentation
6. Advertising and copywriting formulas
advertising
2. Types of demand
3. Effectiveness of targeting
4. Topics and products prohibited for
advertising
5. Audience segmentation
6. Advertising and copywriting formulas
You will practice
You will study
⦁ Learning advertising rules on Facebook and Instagram
⦁ Creating advertising campaigns for
three types of audience
Your teacher will check your results and give a detailed feedback
⦁ Creating advertising campaigns for
three types of audience
Your teacher will check your results and give a detailed feedback
Tools
Setting targets
А/B testing
Detailed targeting
Canvas builder
1. Facebook Ads Manager
2. News Feed advertising
3. Advertising on Instagram Stories
4. Creating an advertising campaign
5. Offer on Facebook
6. Custom audience
7. Setting up exclusions
8. Advertising budget and optimisation
on Facebook
2. News Feed advertising
3. Advertising on Instagram Stories
4. Creating an advertising campaign
5. Offer on Facebook
6. Custom audience
7. Setting up exclusions
8. Advertising budget and optimisation
on Facebook
You will practice
You will study
⦁ Creating a TikTok Ads Manager account
⦁ Creative advertising on TikTok
Your teacher will check your results and give a detailed feedback
⦁ Creative advertising on TikTok
Your teacher will check your results and give a detailed feedback
Tools
TikTok Ads
In-Feed Ads
Brand Takeover
Branded Effects
1. How to create a TikTok Ads Manager account
2. How to verify your business information
3. How to work with TikTok Ads Manager
4. What niches work well on TikTok
5. Rules of advertising on TikTok
2. How to verify your business information
3. How to work with TikTok Ads Manager
4. What niches work well on TikTok
5. Rules of advertising on TikTok
You will practice
You will study
⦁ Developing retargeting scripts for your project
⦁ Writing a parsing algorithm
Your teacher will check your results and give a detailed feedback
⦁ Writing a parsing algorithm
Your teacher will check your results and give a detailed feedback
Tools
Budget calculation
Retargeting settings
Parsing tools
UTM parameters
1. Types of retargeting
2. Consumer behaviour models
3. Working with a budget
4. Gathering an audience for various
business goals
5. Logic behind the work of parsers
6. Working with UTM parameters
2. Consumer behaviour models
3. Working with a budget
4. Gathering an audience for various
business goals
5. Logic behind the work of parsers
6. Working with UTM parameters
You will practice
You will study
⦁ Calculating performance indicators
⦁ Preparing a report on advertising campaigns and social media marketing strategy
Your teacher will check your results and give a detailed feedback
⦁ Preparing a report on advertising campaigns and social media marketing strategy
Your teacher will check your results and give a detailed feedback
Tools
ERR
ROMI
ROI
Google Analytics
1. Facebook and Instagram built-in analytics
2. Advertising funnel performance indicators
3. Working with UTM parameters
4. Essential Google Analytics reports
5. Email campaigns on behalf of a group
6. Monitoring comments
2. Advertising funnel performance indicators
3. Working with UTM parameters
4. Essential Google Analytics reports
5. Email campaigns on behalf of a group
6. Monitoring comments
You will practice
How the course is delivered
Participate in live lessons with a teacher in an online class.
Live Online Lessons
Communicate with classmates and the teacher in a closed Telegram chat room.
Homework & Support
Community & Feedback
Do your homework on the platform and get teacher comments on your work.
Face-to-face Online Lessons
Effective learning
Classes are held live in a small group. During the class, the teacher explains the topic of the lesson and answers students' questions live.
Don't worry - if you miss a lesson, it will be available in a recording on the platform.
Don't worry - if you miss a lesson, it will be available in a recording on the platform.
Stay motivated with our live community
Live chatting with your group mates
You will not be alone through all your study. We get all our students together on group chats where you are able to post your photos, ask questions and share your success!
The best way to maintain your motivation is getting live feedback from the teacher and your group mates.
The best way to maintain your motivation is getting live feedback from the teacher and your group mates.
Victoria Hills
CEO & Founder Inspire HR Solutions
Experience
Using her 20 years of experience in HR, Victoria knows precisely how to effectively drive upgrades in the corporate world. She is always on hand to offer insight and perspective on best practice and is delighted to share her thoughts on how to increase the benefits of professional skills.
The course is accredited
by HR experts
The webinar with Victoria Hills "How to update your CV and raise your income with your new skills"
The gift for our learners:
Student's testimonials
Alice Herrera
Dustin Nelson
I first took the social media marketing course and am now taking the creative copywriting course. Both teachers have been amazing, very knowledgeable and experienced in their fields which is very helpful. I would highly recommend taking courses with ICS.
I can honestly say the social media management course was exceptional. Jesse James was our tutor and he was extremely knowledgeable, very articulate and had the patience of a saint! He was extremely helpful and answered every question during the classes and after.
Karl Miller
I would like to thank the trainers for the clear and accessible presentation of the material. I hope that thanks to this online social media marketing course I will be able to reach a new level of earnings. The classes themselves were of maximum benefit and were concentrated, I learned a lot of useful information for myself and discovered various tips.
Laura Quinn
I liked the course, I was very pleased with the presentation of information, there is practically no unnecessary chatter, an individual approach, a lot of practice (various homework). Social media marketing certification is the main plus of this course. And after the whole course, I launched my advertising and made a profit, so I never regretted the training.
A Personal Certificate will be presented to you after you have completed the course.
Qualification
Personal certificate
Your CV right after the course
Key competencies:
⦁ Analysing a target audience of the brand
⦁ Building a brand awareness strategy on social media
⦁ Developing a content plan for social media
⦁ Writing high conversion / selling texts
⦁ Composing advertising messages for each audience segment
⦁ Building brand communication strategies
⦁ Managing advertising campaigns on Facebook, Instagram and TikTok
Key competencies:
⦁ Analysing a target audience of the brand
⦁ Building a brand awareness strategy on social media
⦁ Developing a content plan for social media
⦁ Writing high conversion / selling texts
⦁ Composing advertising messages for each audience segment
⦁ Building brand communication strategies
⦁ Managing advertising campaigns on Facebook, Instagram and TikTok
Job opportunities
441 vacancies for SMM managers were scanned on Indeed.co.uk. After analysing the data, this course was designed to incorporate the current demands of the market and Level 3 requirements. We guarantee that your skills will be up to date.
of our learners were able to find a new job or increase their income within 6 months after the course
74%
British HR-specialists recommend us
There is no doubt that the ICS is an excellent place to study. You'll be able to boost your career and raise your salary by learning skills from the ICS courses.
George Evans
HR-specialist in Digital Farm
FAQ:
tStudying at International Career School is an entirely unique experience, unlike any other online course. You are personally guided by a professional teacher and provided with regular opportunities to discuss and submit your work to get expert feedback and analysis on your homework:
- Live group sessions are held where the whole class is online with the teacher every week for two hours.
- All live interaction is recorded for you to re-watch at your leisure, along with written content.
- 15 Live Group Masterclasses with your teacher and the whole class
- Comprehensive course notes
- 30-day access to all of the above
- Access to a learner chat group
Yes. The course caters for learners who have little or no prior knowledge. Learners with previous experience can also greatly benefit from ICS courses.
No. There are no academic requirements for this course. This course or programme is practical and therefore aimed at those who wish to develop their skills to a professional standard.
We recommend that you have access to the items below to make the most of your course:
- A smartphone/tablet/ laptop or PC with a stable Internet connection and the capacity to use necessary software.
- The Chrome web browser
- Preinstalled The Zoom app.
- Power Point
- Excel or Google Docs,
- VSCO, Snapseed
- Canva
Throughout your course, you will be instructed and supported by a professional teacher. You will be able to contact your teacher via the eLearning platform, raise any issues that you may encounter on your course, and receive a response. All of the teachers are highly experienced in their professional fields and will be able to offer valuable advice and guidance. You will also be able to participate in a learner chat group where you can raise specific questions related to the module you are currently taking.
Our courses are available on training start dates and in order of payment.
To secure a place, please contact our Registration assistant or take the following steps:
To secure a place, please contact our Registration assistant or take the following steps:
- Read through our Terms and Conditions before booking.
- Click on 'Select the start date'. Please make sure you are booking for the correct course and option (i.e., start date, Mon/Wed or Tue/Thu if more than one option is available).
- Click "Enrol now" and follow the steps through to the completion of the booking.
After processing your booking, our Registration team will be in touch to request payment. We accept payment by Visa and MasterCard. All payments are secured and processed by the Stripe system.
Please note that the courses have practical lessons. They require access to professional software that is not included in the course fee.
Remember, we have a 100% refund policy. You can claim a refund at any time before the course starts.
If your company is paying for the course, our Registration team will email you an invoice with the payment details. If you need our banking details to make a payment, contact our team and they'll be happy to forward them to you or help with any other payment query you might have.
Please note that the courses have practical lessons. They require access to professional software that is not included in the course fee.
Remember, we have a 100% refund policy. You can claim a refund at any time before the course starts.
If your company is paying for the course, our Registration team will email you an invoice with the payment details. If you need our banking details to make a payment, contact our team and they'll be happy to forward them to you or help with any other payment query you might have.
We propose several payment schemes: for 2, 4 and 6 months. If you would like to pay in instalments, please, contact our Registration team on the eLearning platform.
Yes, you will receive a certificate or diploma of completion after completing home assignments, payment plan and assessment. It will confirm your new skills.
The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
Our full Terms and Conditions can be found on our booking page. If you need to transfer from one course to another or change the date, please contact your registration manager as soon as possible. We will always try to help.
If you have further questions, please contact our registration manager, who will be happy to help.
Instalment payments are provided by Splitit.
✔ For Visa and MasterCard credit cards only.
✔ Equal monthly instalments.
✘ No credit check.
✘ No interest fee.
* Valid for credit cards with an expiration date
of 6 months minimum.
✔ Equal monthly instalments.
✘ No credit check.
✘ No interest fee.
* Valid for credit cards with an expiration date
of 6 months minimum.
Apply and start your SMM career
right now
right now
What you will gain from the training:
Training fee:
80
• Portfolio and a certificate in SMM
for 6 months with no interest
or £480 Upfront
or £480 Upfront
• Support from mentors online or live
• 30-day access to the course materials after completion
Instalment payments are provided by Splitit.
✔ For Visa and MasterCard credit cards only
✔ Equal monthly instalments
✘ No credit check
✘ No interest fee
* Valid for credit cards with an expiration date of 6 months minimum.
✔ For Visa and MasterCard credit cards only
✔ Equal monthly instalments
✘ No credit check
✘ No interest fee
* Valid for credit cards with an expiration date of 6 months minimum.
• Free bonus course "Boost your career" (special offer)
• Money-back guarantee - before the course start
Special offer expires
110
£ / month
Money-back guarantee at any time before the course start date.
tomorrow
Useful Links
Locations
UK: 124 City Road, London, EC1V 2NX
EU: Raadiku tn 13-80, Tallinn, Estonia
EU: Raadiku tn 13-80, Tallinn, Estonia
© 2010-2023 International Career School
Contacts
Mail info@intcareersch.co.uk
Phone 0204 5772711
Phone 0204 5772711
ICO registration
EU and UK: B INT PARTNERS OU
Reg number:
16103096
Reg number:
16103096
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