Social Media Marketing course

You will learn commercial marketing in social media, from building your personal brand to
working for a large business
/6571 learners
4, 6
Study with a live teacher online!
Social Media Marketing course
You will learn commercial marketing in social media, from building your personal brand to working for a large business.
/6571 learners
4, 7
Study with a live teacher online!
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Training duration

8
classes
per week
practical lessons
week
course
2
15
2 hours each
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1. Develop a promotion strategy using social media marketing (SMM)
You will learn to analyse your product, existing competitors, and trends for developing a promotion strategy and content plan.
You will learn to
2. Create a sustainable connection with a loyal audience
You will learn to choose the right language for communicating with your audience, to create engaging content and to form a loyal core audience.
4. Analyse the effectiveness of promotion
You will learn KPIs for social media promotion, understand how to work with built-in analytics tools, and learn to assess your performance.
3. Use pay-per-click (PPC) advertising tools
You will learn to promote brands through quality content, collaboration with bloggers and targeted advertising.
Course programme
Participate in a virtual class
or watch it recorded
Ask and chat with the live expert
Study materials
your lecturer will answer your questions personally
We provide our learners with resources and recorded lessons. Keep them to refresh your knowlege whenever you need.
100% interactive course

Social media audience

1
content and tools
You will study
⦁ Analysing your target audience

⦁ Creating a user portrait

⦁ Creating accounts on social media

Your teacher will check your results and give a detailed feedback
Tools
Instagram
Facebook
YouTube
TikTok
1. Responsibilities of a social media marketing manager
2. Audience distribution in social media
3. Differences between social media platforms
4. Analysing your target audience
5. User portrait
6. Creating a sales funnel
7. The 4P marketing theory
8. International case studies and practice
You will practice

Developing
a strategy

2
content and tools
You will study
⦁ Reviewing the algorithm for developing a strategy

⦁ Defining positioning and strategy for your project

Your teacher will check your results and give a detailed feedback
Tools
Product analysis
Competitor analysis
USP
Positioning
1. Product SWOT analysis
2. Forming a brand strategy
3. Setting business and SMM goals
4. Analysing and differentiating from your competitors
5. Brand positioning
6. Defining a unique selling proposition (USP)
7. Analysing key metrics in social media
8. Working with analytics tools
You will practice

Quality content

3
content
and tools
You will learn
⦁ Developing a rubricator and a content plan for one month

⦁ Developing a visual concept for the promotion

Your teacher will check your results and give a detailed feedback
Tools
Types of content
Content rubrication
Content plan
Mood board
1. Types of content for social media
2. Goals behind content (engagement, selling, advertising)
3. Content trends in 2021
4. Creating a rubricator and a content plan
5. Visual concept
6. Working with references
You will practice

Mobile shooting and editing

4
content
and tools
You will study
⦁ Working with graphic editors

⦁ Creating photos for publication

⦁ Mobile photo editing

Your teacher will check your results and give a detailed feedback
Tools
ProCam
VSCO
Flat lay
Feed planner
1. Shot composition
2. Natural and artificial light
3. Colour wheel
4. Flat lay photos for social media
5. Useful tools for creating content
6. Photo editing using mobile
applications
You will practice

Copywriting

5
content
and tools
You will study
⦁ Reviewing posts on Instagram and Facebook

⦁ Writing high conversion texts

Your teacher will check your results and give a detailed feedback
Tools
Copywriting
Sales funnel
Conversion rate
Formula of text
1. Rules of copywriting
2. Types of texts in social media
3. Copywriting funnel
4. Conversion rate
5. Text structure
6. Texts for social media
You will practice
Texts for social media
6
content
and tools
You will study
⦁ Writing a selling text

⦁ Writing an advertising post

Your teacher will check your results and give a detailed feedback
Tools
AIDA model
PMHS formula
Selling texts
Advertising texts
1. Language of benefits in texts
2. Defining the target audience for a selling text
3. Choosing the tone of voice
4. Creating catchy titles
5. Advertising text formulas
6. Winning your consumer's trust
You will practice

Audience loyalty

7
content and tools
You will study
⦁ Reviewing communication strategies of famous brands

⦁ Developing a contest

⦁ Working with negative reviews

Your teacher will check your results and give a detailed feedback
Tools
Communication
strategy
Reviews
Contests
Engagement
1. Eric Berne's theory
2. Ways of brand communication
3. Archetypes in branding
4. Increasing your audience loyalty
5. Contest mechanics
6. Community management
You will practice

Promotion and advertising

8
content and tools
You will study
⦁ Choosing types of promotion channels

⦁ Choosing and using hashtags

Your teacher will check your results and give a detailed feedback
Tools
Hashtags
Mass- following
Mass- liking
Advertising
1. Ways of promotion in social media
2. Promotion using hashtags
3. Choosing hashtags for Instagram and YouTube
4. Mass-liking and mass-following
5. Risks of mass-following
6. Advertising through bloggers
You will practice

Influencer marketing

9
content
and tools
You will study
⦁ Reviewing cases of collaboration between famous brands and
bloggers

⦁ Choosing a blogger for collaboration

Your teacher will check your results and give a detailed feedback
Tools
Bloggers
Influencers
Celebrities
KPIs
1. Promotion through social media influencers
2. How to choose a blogger for collaboration
3. Analytics tools for blogs
4. Blogger's performance metrics
5. Performance metrics for an influencer advertising campaign
6. ER, ERR and ROMI calculation formulas
You will practice

Blogger collaboration formats

10
content
and tools
You will study
⦁ Choosing the collaboration format

⦁ Preparing a commercial offer for collaboration

Your teacher will check your results and give a detailed feedback
Tools
Pre-roll
Integration
Special project
Contest
1. Influencer collaboration formats
2. The cost of advertising placement in blogs
3. Advertising on Instagram Stories
4. Advertising on Instagram posts
5. Criteria for choosing a collaboration format
6. Ways to motivate a blogger
7. Advertising formats on YouTube
8. Successful advertising cases on Instagram and YouTube
You will practice

Targeted advertising

11
content
and tools
You will study
⦁ Creating a segmentation map

⦁ Composing advertising messages for each segment

Your teacher will check your results and give a detailed feedback
Tools
Targeting
AIDA
ACCA
QUEST
1. The aims and objectives of targeted
advertising
2. Types of demand
3. Effectiveness of targeting
4. Topics and products prohibited for
advertising
5. Audience segmentation
6. Advertising and copywriting formulas
You will practice
Facebook Ads Manager
12
content
and tools
You will study
⦁ Learning advertising rules on Facebook and Instagram

⦁ Creating advertising campaigns for
three types of audience

Your teacher will check your results and give a detailed feedback
Tools
Setting targets
А/B testing
Detailed targeting
Canvas builder
1. Facebook Ads Manager
2. News Feed advertising
3. Advertising on Instagram Stories
4. Creating an advertising campaign
5. Offer on Facebook
6. Custom audience
7. Setting up exclusions
8. Advertising budget and optimisation
on Facebook
You will practice

Advertising on TikTok

13
content and tools
You will study
⦁ Creating a TikTok Ads Manager account

⦁ Creative advertising on TikTok

Your teacher will check your results and give a detailed feedback
Tools
TikTok Ads
In-Feed Ads
Brand Takeover
Branded Effects
1. How to create a TikTok Ads Manager account
2. How to verify your business information
3. How to work with TikTok Ads Manager
4. What niches work well on TikTok
5. Rules of advertising on TikTok
You will practice

Retargeting and parsing

14
content and tools
You will study
⦁ Developing retargeting scripts for your project

⦁ Writing a parsing algorithm

Your teacher will check your results and give a detailed feedback
Tools
Budget calculation
Retargeting settings
Parsing tools
UTM parameters
1. Types of retargeting
2. Consumer behaviour models
3. Working with a budget
4. Gathering an audience for various
business goals
5. Logic behind the work of parsers
6. Working with UTM parameters
You will practice

Analytics

15
content
and tools
You will study
⦁ Calculating performance indicators

⦁ Preparing a report on advertising campaigns and social media marketing strategy

Your teacher will check your results and give a detailed feedback
Tools
ERR
ROMI
ROI
Google Analytics
1. Facebook and Instagram built-in analytics
2. Advertising funnel performance indicators
3. Working with UTM parameters
4. Essential Google Analytics reports
5. Email campaigns on behalf of a group
6. Monitoring comments
You will practice
Participate in
a virtual class
or watch it recorded
Ask and chat with the live expert
Study materials
your lecturer will answer your questions personally
100% interactive course
We provide our learners with resources and recorded lessons. Keep them to refresh your knowlege whenever you need.
Lucy
Russel
Social Media Expert
Experience
My name is Lucy Russell and I have worked in various Sales and Marketing roles for 9 years where I have delivered successful social media campaigns and events for small to large companies worldwide. My clients and employers include a broad-cross section of industries from automotive, travel and tourism and chamber of commerce, to airlines, investment banks and FMCG.
During the last 9 years, I have focused on building and growing websites, press releases, blog post writing, paid social media advertising, SEO, video content creation, Google Analytics, customer engagement strategies, social media campaigns across all major platforms and much more!

I currently run a property investment business for which I have built a unique online presence and brand across social media, helping me run my business, find investment and be successful and profitable.

«Social media is not just an activity; it is an investment of valuable time and resources. It is your voice, your brand – your business! You can impact people's decision making and engage and interact with people who have every opportunity to become your next customer – that is special and powerful!»

Your teacher

My name is Lucy Russell and I have worked in various Sales and Marketing roles for 9 years where I have delivered successful social media campaigns and events for small to large companies worldwide. My clients and employers include a broad-cross section of industries from automotive, travel and tourism and chamber of commerce, to airlines, investment banks and FMCG.

During the last 9 years, I have focused on building and growing websites, press releases, blog post writing, paid social media advertising, SEO, video content creation, Google Analytics, customer engagement strategies, social media campaigns across all major platforms and much more!

I currently run a property investment business for which I have built a unique online presence and brand across social media, helping me run my business, find investment and be successful and profitable.
Experience
Lucy Russel
Social Media Expert
Your teacher
You want to change your job
The course will be suitable if:
You want to improve your skills
You want new experience
You want to develop your own business
The Social Media course will help you acquire all the necessary skills of the profession and complement your knowledge of internet marketing. You will become more competitive and increase your chances of getting the job you want.
The knowledge gained in this course will help you independently promote goods and services on social networks, set up advertising campaigns and plan a budget, as well as competently hire specialists in this field.
The tools and approaches used in social media management are constantly changing. It is very important to constantly be aware of all the latest trends. In this course, you will gain the relevant knowledge to stay ahead of the curve.
It is difficult to predict when and what knowledge may be needed in the future. After completing the course, you will understand how brand promotion on social networks works, and you will be able to apply this knowledge in different areas of your activity.
The eLearning platform



How are classes delivered?
Virtual classes
Home tasks
During your course, you will get practical and written tasks to complete outside of the scheduled lessons (home study). Our expert tutors will check your work and give you regular feedback, which will go towards your accredited certification.
Community


We keep our students constantly motivated by providing them with regular feedback and a direct channel of communication with each other and our practising experts. Live tutors share professional up-to-date information and will help you keep on track to complete your qualification with confidence.
As soon as your course starts you'll get access to the educational platform where you will find your study materials. You will also be able to communicate with tutor and other learners in your class.
You do virtual face-to-face training with a tutor in a small group. You ask questions and get answers. Training is also available in the recording if you miss the class but the live participation stimulates your progress.