Social Media Marketing course
A tutor-led practical course for beginners in which you will gain skills in Digital marketing, building and promoting personal or commercial brands, and start earning from SMM services on a regular basis.
Study face-to-face online
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A SMM-manager is an in-demand profession
>1336 vacancies are open in the UK
In addition to large brands, there are also local brands. Businesses and startups are launched every day. Each of them needs a competent SMM specialist who is able to make the brand recognisable and pleasant to every potential client
Related Jobs
Collaborate not only with brands, but also with bloggers
£36500
SMM-specialist's income for the first year of work
An SMM specialist can develop copywriting, photo and video content using promotion techniques. You can write texts and articles to order, conduct filming, and select visual content. You can focus on one thing to be a pro and earn from it!
£300
Carrying out a Fb/Instagram ad campaign:
How much can a SMM-manager earn?
Посчитай каким может быть твой доход в месяц:
You want to create an Instagram account for doing business
The course will be suitable if:
You would like to develop in social networks
You want to earn extra income
You want to increase sales of your service/product
If you are dealing with your business and want to promote it - Instagram is the best platform for this. The course will help you master all the necessary Instagram tools, understand the rules for maintaining a business account and create a high-quality platform for attracting new customers.
Instagram is one of the most popular social networks so far. Understanding its features and rules is now more relevant than ever. On the course, you will learn how to maintain an account from creation to monetisation.
If you're already running your account and want it to be more profitable, stand out from the competition and maintain customer loyalty - this training is perfect for you. In the course, you will learn how to attract and retain an audience, learn how to write selling and entertaining posts, pack and monetise your account.
Understanding Instagram algorithms is not only useful, but also profitable. The course is a great platform to start freelancing. Audience analysis, profile packaging, content creation, promotion - these are just some of the services from which you can earn after completing the course.
We'll help you to achieve the profession you dream of, from scratch to your first earnings
We will immerse you in the profession
• Analyse your audience and learn how to work with their needs
/ 01
We will help you create a portfolio
• Learn how to develop a SMM strategy and design a post feed
/ 02
We will teach you how to promote yourself
• You will learn the tools of promotion on Instagram
/ 03
• You will learn to work with the client to competently draw up the terms of reference and the brief
• Master the skills of content planning and analysis of creative campaigns
• During the course, you will learn how to design the preparation of photos and videos.
• You can organise draws and contests on Instagram
• Build a portfolio and earn as a SMM manager
• Turn your creative vision and talent into a hobby or full-time career and earn a high income. Learn how to skilfully connect with commercial customers and start earning up to £5,000 a month on your SMM projects
Course programme
18
practical workshop
per week
per week
week
course
course
1
each workshop is 2 hours
You will study
⦁ Analysing your target audience
⦁ Creating a user portrait
⦁ Creating accounts on social media
Your teacher will check your results and give a detailed feedback
⦁ Creating a user portrait
⦁ Creating accounts on social media
Your teacher will check your results and give a detailed feedback
Tools
Instagram
Facebook
YouTube
TikTok
1. Responsibilities of a social media marketing manager
2. Audience distribution in social media
3. Differences between social media platforms
4. Analysing your target audience
5. User portrait
6. Creating a sales funnel
7. The 4P marketing theory
8. International case studies and practice
2. Audience distribution in social media
3. Differences between social media platforms
4. Analysing your target audience
5. User portrait
6. Creating a sales funnel
7. The 4P marketing theory
8. International case studies and practice
You will practice
You will study
⦁ Reviewing the algorithm for developing a strategy
⦁ Defining positioning and strategy for your project
Your teacher will check your results and give a detailed feedback
⦁ Defining positioning and strategy for your project
Your teacher will check your results and give a detailed feedback
Tools
Product analysis
Competitor analysis
USP
Positioning
1. Product SWOT analysis
2. Forming a brand strategy
3. Setting business and SMM goals
4. Analysing and differentiating from your competitors
5. Brand positioning
6. Defining a unique selling proposition (USP)
7. Analysing key metrics in social media
8. Working with analytics tools
2. Forming a brand strategy
3. Setting business and SMM goals
4. Analysing and differentiating from your competitors
5. Brand positioning
6. Defining a unique selling proposition (USP)
7. Analysing key metrics in social media
8. Working with analytics tools
You will practice
You will learn
⦁ Developing a rubricator and a content plan for one month
⦁ Developing a visual concept for the promotion
Your teacher will check your results and give a detailed feedback
⦁ Developing a visual concept for the promotion
Your teacher will check your results and give a detailed feedback
Tools
Types of content
Content rubrication
Content plan
Mood board
1. Types of content for social media
2. Goals behind content (engagement, selling, advertising)
3. Content trends in 2022-2023
4. Creating a rubricator and a content plan
5. Visual concept
6. Working with references
2. Goals behind content (engagement, selling, advertising)
3. Content trends in 2022-2023
4. Creating a rubricator and a content plan
5. Visual concept
6. Working with references
You will practice
You will study
⦁ Working with graphic editors
⦁ Creating photos for publication
⦁ Mobile photo editing
Your teacher will check your results and give a detailed feedback
⦁ Creating photos for publication
⦁ Mobile photo editing
Your teacher will check your results and give a detailed feedback
Tools
ProCam
VSCO
Flat lay
Feed planner
1. Shot composition
2. Natural and artificial light
3. Colour wheel
4. Flat lay photos for social media
5. Useful tools for creating content
6. Photo editing using mobile
applications
2. Natural and artificial light
3. Colour wheel
4. Flat lay photos for social media
5. Useful tools for creating content
6. Photo editing using mobile
applications
You will practice
You will study
⦁ Reviewing posts on Instagram and Facebook
⦁ Writing high conversion texts
Your teacher will check your results and give a detailed feedback
⦁ Writing high conversion texts
Your teacher will check your results and give a detailed feedback
Tools
Copywriting
Sales funnel
Conversion rate
Formula of text
1. Rules of copywriting
2. Types of texts in social media
3. Copywriting funnel
4. Conversion rate
5. Text structure
6. Texts for social media
2. Types of texts in social media
3. Copywriting funnel
4. Conversion rate
5. Text structure
6. Texts for social media
You will practice
You will study
⦁ Writing a selling text
⦁ Writing an advertising post
Your teacher will check your results and give a detailed feedback
⦁ Writing an advertising post
Your teacher will check your results and give a detailed feedback
Tools
AIDA model
PMHS formula
Selling texts
Advertising texts
1. Language of benefits in texts
2. Defining the target audience for a selling text
3. Choosing the tone of voice
4. Creating catchy titles
5. Advertising text formulas
6. Winning your consumer's trust
2. Defining the target audience for a selling text
3. Choosing the tone of voice
4. Creating catchy titles
5. Advertising text formulas
6. Winning your consumer's trust
You will practice
You will study
⦁ Reviewing communication strategies of famous brands
⦁ Developing a contest
⦁ Working with negative reviews
Your teacher will check your results and give a detailed feedback
⦁ Developing a contest
⦁ Working with negative reviews
Your teacher will check your results and give a detailed feedback
Tools
Communication
strategy
strategy
Reviews
Contests
Engagement
1. Eric Berne's theory
2. Ways of brand communication
3. Archetypes in branding
4. Increasing your audience loyalty
5. Contest mechanics
6. Community management
2. Ways of brand communication
3. Archetypes in branding
4. Increasing your audience loyalty
5. Contest mechanics
6. Community management
You will practice
You will study
⦁ Choosing types of promotion channels
⦁ Choosing and using hashtags
Your teacher will check your results and give a detailed feedback
⦁ Choosing and using hashtags
Your teacher will check your results and give a detailed feedback
Tools
Hashtags
Mass- following
Mass- liking
Advertising
1. Ways of promotion in social media
2. Promotion using hashtags
3. Choosing hashtags for Instagram and YouTube
4. Mass-liking and mass-following
5. Risks of mass-following
6. Advertising through bloggers
2. Promotion using hashtags
3. Choosing hashtags for Instagram and YouTube
4. Mass-liking and mass-following
5. Risks of mass-following
6. Advertising through bloggers
You will practice
You will study
⦁ Reviewing cases of collaboration between famous brands and
bloggers
⦁ Choosing a blogger for collaboration
Your teacher will check your results and give a detailed feedback
bloggers
⦁ Choosing a blogger for collaboration
Your teacher will check your results and give a detailed feedback
Tools
Bloggers
Influencers
Celebrities
KPIs
1. Promotion through social media influencers
2. How to choose a blogger for collaboration
3. Analytics tools for blogs
4. Blogger's performance metrics
5. Performance metrics for an influencer advertising campaign
6. ER, ERR and ROMI calculation formulas
2. How to choose a blogger for collaboration
3. Analytics tools for blogs
4. Blogger's performance metrics
5. Performance metrics for an influencer advertising campaign
6. ER, ERR and ROMI calculation formulas
You will practice
You will study
⦁ Choosing the collaboration format
⦁ Preparing a commercial offer for collaboration
Your teacher will check your results and give a detailed feedback
⦁ Preparing a commercial offer for collaboration
Your teacher will check your results and give a detailed feedback
Tools
Pre-roll
Integration
Special project
Contest
1. Influencer collaboration formats
2. The cost of advertising placement in blogs
3. Advertising on Instagram Stories
4. Advertising on Instagram posts
5. Criteria for choosing a collaboration format
6. Ways to motivate a blogger
7. Advertising formats on YouTube
8. Successful advertising cases on Instagram and YouTube
2. The cost of advertising placement in blogs
3. Advertising on Instagram Stories
4. Advertising on Instagram posts
5. Criteria for choosing a collaboration format
6. Ways to motivate a blogger
7. Advertising formats on YouTube
8. Successful advertising cases on Instagram and YouTube
You will practice
You will study
⦁ Creating a segmentation map
⦁ Composing advertising messages for each segment
Your teacher will check your results and give a detailed feedback
⦁ Composing advertising messages for each segment
Your teacher will check your results and give a detailed feedback
Tools
Targeting
AIDA
ACCA
QUEST
1. The aims and objectives of targeted
advertising
2. Types of demand
3. Effectiveness of targeting
4. Topics and products prohibited for
advertising
5. Audience segmentation
6. Advertising and copywriting formulas
advertising
2. Types of demand
3. Effectiveness of targeting
4. Topics and products prohibited for
advertising
5. Audience segmentation
6. Advertising and copywriting formulas
You will practice
You will study
⦁ Learning advertising rules on Facebook and Instagram
⦁ Creating advertising campaigns for
three types of audience
Your teacher will check your results and give a detailed feedback
⦁ Creating advertising campaigns for
three types of audience
Your teacher will check your results and give a detailed feedback
Tools
Setting targets
А/B testing
Detailed targeting
Canvas builder
1. Facebook Ads Manager
2. News Feed advertising
3. Advertising on Instagram Stories
4. Creating an advertising campaign
5. Offer on Facebook
6. Custom audience
7. Setting up exclusions
8. Advertising budget and optimisation
on Facebook
2. News Feed advertising
3. Advertising on Instagram Stories
4. Creating an advertising campaign
5. Offer on Facebook
6. Custom audience
7. Setting up exclusions
8. Advertising budget and optimisation
on Facebook
You will practice
You will study
⦁ Creating a TikTok Ads Manager account
⦁ Creative advertising on TikTok
Your teacher will check your results and give a detailed feedback
⦁ Creative advertising on TikTok
Your teacher will check your results and give a detailed feedback
Tools
TikTok Ads
In-Feed Ads
Brand Takeover
Branded Effects
1. How to create a TikTok Ads Manager account
2. How to verify your business information
3. How to work with TikTok Ads Manager
4. What niches work well on TikTok
5. Rules of advertising on TikTok
2. How to verify your business information
3. How to work with TikTok Ads Manager
4. What niches work well on TikTok
5. Rules of advertising on TikTok
You will practice
You will study
⦁ Developing retargeting scripts for your project
⦁ Writing a parsing algorithm
Your teacher will check your results and give a detailed feedback
⦁ Writing a parsing algorithm
Your teacher will check your results and give a detailed feedback
Tools
Budget calculation
Retargeting settings
Parsing tools
UTM parameters
1. Types of retargeting
2. Consumer behaviour models
3. Working with a budget
4. Gathering an audience for various
business goals
5. Logic behind the work of parsers
6. Working with UTM parameters
2. Consumer behaviour models
3. Working with a budget
4. Gathering an audience for various
business goals
5. Logic behind the work of parsers
6. Working with UTM parameters
You will practice
You will study
⦁ Calculating performance indicators
⦁ Preparing a report on advertising campaigns and social media marketing strategy
Your teacher will check your results and give a detailed feedback
⦁ Preparing a report on advertising campaigns and social media marketing strategy
Your teacher will check your results and give a detailed feedback
Tools
ERR
ROMI
ROI
Google Analytics
1. Facebook and Instagram built-in analytics
2. Advertising funnel performance indicators
3. Working with UTM parameters
4. Essential Google Analytics reports
5. Email campaigns on behalf of a group
6. Monitoring comments
2. Advertising funnel performance indicators
3. Working with UTM parameters
4. Essential Google Analytics reports
5. Email campaigns on behalf of a group
6. Monitoring comments
You will practice
How the course is delivered
Participate in live lessons with a teacher in an online class.
Live Online Lessons
Communicate with classmates and the teacher in a closed Telegram chat room.
Homework & Support
Community & Feedback
Do your homework on the platform and get teacher comments on your work.
Face-to-face Online Lessons
Effective learning
Classes are held live in a small group. During the class, the teacher explains the topic of the lesson and answers students' questions live.
Don't worry - if you miss a lesson, it will be available in a recording on the platform.
Don't worry - if you miss a lesson, it will be available in a recording on the platform.
Stay motivated with our live community
Live chatting with your group mates
You will not be alone through all your study. We get all our students together on group chats where you are able to post your photos, ask questions and share your success!
The best way to maintain your motivation is getting live feedback from the teacher and your group mates.
The best way to maintain your motivation is getting live feedback from the teacher and your group mates.